Objectives

• Create excitement in highly competitive environment through strong messaging
• Develop messaging that reflects corporate strategy
• Adapt messaging to various stakeholders
• Achieve alignment of messaging from global to local
• Incorporate stories to bring the messaging to life
• Test the messaging with challenging questions and intersperse appropriately
• Create 2-minute elevator pitch reflecting newly developed messaging

Process

• Before the workshop
  • Develop targeted, focused objectives, prework, and best methodology
  • Research target industry and competitive landscape
  • Review current and future corp. strategy to incorporate in program
  • Send out questionnaire via email to get input from all participants
  • Gather results and discusses with company rep to tailor program
     
    
• During the workshop
  • List all potential stakeholders/audiences and why they should care!
  • Do a data dump/brainstorming session re: content
  • Decide on key messages for various stakeholders
  • Develop supporting stories for each key message
  • Prioritize messaging
  • Fine-tune wording according to stakeholders involved
  • Create memorable “Take Away” messages
  • Create 2-minute elevator pitch reflecting messaging
  • Practice answering challenging questions incorporating messages and stories